Ask a Centro Expert: What’s a Private Marketplace?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized Q&As for your reading [...]

Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just the beginning, and if you adopt a “set it and forget it" approach, even the best strategies and tactics can translate to wasted money or missed opportunities. Staying on top of optimizations is crucial to [...]

Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing placements of your campaigns. The feature streamlines inventory analysis and fine-tuning to generate better outcomes, allowing you to focus more on business objectives. We created this feature with media buyers in mind, to save valuable [...]

Meet Our May #CentroCertified Programmatic Grads

Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed its second group of buyers to our Chicago HQ this month. The May graduating class consisted of programmatic buyers at media companies and agencies from across North America. During the two-day immersive program, attendees were [...]

Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. Fake news goes beyond the tabloids you see in line at the grocery store or the funny articles you read in The Onion. It is defined as deliberately published hoaxes, propaganda, and misinformation, masquerading as [...]

Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to craft a compelling campaign story that tells you what metrics you should be hitting. One way to develop a story is to set up conversion tracking pixels. To get a better sense of where you [...]

Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test, but aced it? This week, Centro Academy brought that feeling back to the students at our Centro Certified DSP training event. Luckily, all of them aced it! The programmatic era has challenged all of us [...]

Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ready to celebrate! This week, Centro is bringing the feeling back to the participants of the Centro Certified event that wrapped up Wednesday. Education is an integral part of the Centro culture. In fact, we [...]