LATEST POSTS FROM Jen Bassik

#CentroInAction: Major Retailer Goes Social with Centro

A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising in just a few short years. This well-known American brand relied on a small in-house team to do all of its advertising. With marketing limited to mostly print campaigns and catalogs, the company was late to the digital [...]

#CentroInAction: Grilling Up an Effective Digital Strategy

In a world with big-box retailers like WalMart, Lowes, and Home Depot on virtually every corner, it’s often a struggle for smaller manufacturers to drive share and awareness in such a competitive space. For that reason, Char-Griller, a small, family-owned grills and smokers business, came to Centro in need of some digital expertise. Char-Griller was [...]

#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most likely going to find what you need is important. Even with a strategy, shopping is hard. But when you don’t prepare, you can be left wandering the corridors of the mall, trying to figure out your next move. When [...]

#CentroInAction: Delivering Electrifying Campaign Performance

As marketers, we’ve got a lot to think about: goals to hit, brands to promote, alternative fuel vehicles to launch. At least, that was the case with Centro’s recent client – a leading vehicle brand preparing for the release of a new hybrid electric car. Understandably, during this time, the client’s team was short on [...]

#CentroInAction: A Digital Bargain On Social

What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail days like these, many companies start planning their media buys almost a year in advance, and are often finalizing their spend well into the eleventh-hour. But this makes sense considering the sheer amount of channels, [...]

#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on media presence. Recently, an international hot sauce brand came to us with a social media campaign that needed some kick. The brand was looking to build a stronger social following amongst U.S. consumers, creating an [...]

#CentroInAction: The Perfect Pairing of Search and Social

Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. For a long time, the relationship status between these channels were labeled as “it’s complicated.” Yet, over time, research continued to point toward an interconnection between the two. In 2009, GroupM released one of the [...]

#CentroInAction: A Digital Boost for Enrollment

The Challenge Heading into the fall semester, a local university needed to boost enrollment numbers in its core and specialty programs. To do this, the university needed to drive awareness to those programs, as well as bolster its online application submissions. The client’s overall target audience was prospective students, ages 17 to 30, with additional [...]

#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against other schools in key in-state markets. The client’s plan of attack was to drive users to its website in order to get them to sign-up for more information or to start an online application to [...]

#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be an extremely valuable savings account.” Personal well-being is important, but how about the well-being of your digital dollars? An investment into a well-rounded media plan – one with a variety of buys, on a variety [...]