LATEST POSTS FROM Jen Bassik

#CentroInAction: Char-Griller Heats Up Sales and Marketing Through Digital Advertising

Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold at big-box retailers. As a small manufacturer in a competitive market, Char-Griller built its brand making high-quality, affordable products and relying on traditional, low-cost marketing efforts like local print and mailers. To compete with big-name [...]

#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets to digital. Recently, a tier-two automotive dealership approached us with such a request. The dealership had historically relied on broadcast television campaigns, but wanted a video-focused digital strategy for consistent messaging and resonance with its [...]

Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, bringing new trends, complex jargon, and sophisticated tech to the table on what feels like a weekly basis. It should also be no secret that in order to be successful, companies need to be able [...]

#CentroInAction: Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more. The company started working with Centro on a few test campaigns to promote store openings. A 2015 holiday campaign demonstrated our [...]

#CentroInAction: Popular Quick-Serve Restaurant Connects With Digital Audience

Last year, a major U.S. restaurant group with more than 400 locations nationwide and overseas, broke into the world of digital advertising with help from Centro. Centro helped achieve positive business results by executing an all-encompassing series of digital strategy campaigns that connected to every step of the customer buying journey. Download our case study [...]

#CentroInAction: Beauty Supply Retailer Goes Digital to Drive Awareness and Traffic

When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small bump in store sales can represent a large chunk of revenue. When the company decided to launch a national digital campaign to drive off-line sales and in-store traffic, it turned to Centro. Download our case [...]

#CentroInAction: Major Retailer Goes Social with Centro

A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising in just a few short years. This well-known American brand relied on a small in-house team to do all of its advertising. With marketing limited to mostly print campaigns and catalogs, the company was late to the digital [...]

#CentroInAction: An Update to your Digital Wardrobe

When you go shopping, you should have a plan. Knowing what you want, the style you are going for, and where you are most likely going to find what you need is important. Even with a strategy, shopping is hard. But when you don’t prepare, you can be left wandering the corridors of the mall, trying to figure out your next move. When [...]

#CentroInAction: Delivering Electrifying Campaign Performance

As marketers, we’ve got a lot to think about: goals to hit, brands to promote, alternative fuel vehicles to launch. At least, that was the case with Centro’s recent client – a leading vehicle brand preparing for the release of a new hybrid electric car. Understandably, during this time, the client’s team was short on [...]

#CentroInAction: A Digital Bargain On Social

What do Black Friday, President’s Day and Labor Day all have in common? They’re huge sales events. For big retail days like these, many companies start planning their media buys almost a year in advance, and are often finalizing their spend well into the eleventh-hour. But this makes sense considering the sheer amount of channels, [...]