Ask a Centro Expert: What’s Header Bidding?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...]

Beyond the Lunch n’ Learn: Next Steps to Building a Relationship

In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.

Can Blogs Show Their Value to Advertisers?

All blogs are not created equal, and some will have the opportunity to drive ad revenue better than others due to their audience, growth, content and sales strategy. For these networks to stand out against others in the marketplace, we have a couple suggestions…