LATEST POSTS FROM Kevin Bonder

AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their digital strategies and plans this year. If you thought 2017 was going to be a simple year in digital, think again. One major theme of the today’s presentations was the increasing desire to better track [...]

AdExchanger Industry Preview 2017: Day 1 Tweet-Cap

The first day of AdExchanger’s Industry Preview 2017 is in the books. After a day filled with presentations and panels, there’s plenty of new trends and opportunities to dissect, but there were a few sessions we attended today that we can’t wait to discuss. The fight against ad fraud has only just begun. And members [...]

Reach Your Audience in the Moments that Matter

Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results. There are more active websites and smartphone users now than ever before, which means it’s vital for marketers and advertisers to find [...]

#3Ton30: Stop the Interruption!

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited marketers around the country to deliver 3T wisdom: Tips, Trends and Techniques for dominating digital. This year, we’re bringing back 3T in true digital style. Monthly, online 3Ton30 webinars break down the latest trends in [...]

The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers in the smartest and most efficient way possible, we’ve realized that certain pressing topics demand our full attention. When such topics arise, we shed light upon them with 3T Spotlight – a comprehensive, 60-minute webinar [...]

Mobile Success in 2016 Means a Mature Strategy

In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in her recent webinar, Build a Mature Mobile Strategy with Four Targeting Tactics. With spend on mobile booming, as well as the amount of time individuals spend on their mobile devices skyrocketing, it is imperative that [...]

Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited marketers around the country to deliver 3T wisdom: Tips, Trends and Techniques for dominating digital. This year, we’re bringing back 3T in true digital style. Monthly, online 3Ton30 webinars break down the latest trends in [...]

Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected to increase to 72.2% of total digital ad expenditures. It’s time to re-assess your primary approach because simply buying mobile inventory across multiple screens is no longer enough. To drive real business impact in the [...]

#3Ton30: Sight, Sound, and Motion for Digital Success in 2016

Follow the viewer, test and learn, get creative. These were the three points that Heather Robertson, Centro’s Director of Video, hit home in her webinar, Conquer Digital Video in 2016 with Four Key Formats. With video viewership booming, marketers have a tremendous opportunity to tap into new channels and screens through the four primary digital [...]

#3Ton30 Poll: Test Your Digital Video Knowledge