LATEST POSTS FROM Pam McBride

Key Insights on Demand Side Platforms from the G2 Crowd Grid Report

How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, are digital campaign management product software that provide advertisers features for buying ad placements online in real time. Determining the best one depends on who you ask, what problem they want to solve with a DSP, [...]

Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media buying is not exempt from explosive technology evolutions. You only have to go back to 1986, when ACT!, a contact and customer management company, introduced the first database marketing software to the business world. It [...]

The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ironic stat, considering the entire digital media industry was built on the promise of technology doing more, reaching more customers, and being more effective – but the tools and systems we're using are outdated, fragmented, [...]

Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange [...]