LATEST POSTS FROM Shawna Lent

Survey Says: There’s a Growing Appetite for Tapping into Programmatic Know-How

As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. Programmatic has become a mainstay and a necessity in the digital media industry – but it’s not without its confusion or difficulties. We know, we know. You’ve heard it all before. The current digital landscape [...]

Start the New Year Right: Get Your Agency Organized in 2018

Making a resolution this year? You’re not alone. When the calendar flips to January 1 every year, it’s the perfect opportunity to wipe the slate clean, set your intentions for the next 365 days, and start fresh. Like most people, you’ve probably already made your personal resolutions for 2018. By this point, they’re in full [...]

Centro Gives Back in 2017 with Giving Tree Program

At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto – that each individual is responsible for his/her own improvement, the improvement of the company, and the improvement of those around them. This belief is best exemplified with Centro’s Giving Tree program. This philanthropic initiative encourages [...]

The Most Popular Blog Posts in November

We post great content to our blog every week, but between hectic days (or weeks, or months) at work, trying to keep up with trade publications and industry news, or forgetting about all the stories you bookmarked to read later, sometimes it can be hard to keep up. So, in case you missed any of [...]

3T Webinars in 2017: That’s a Wrap!

After 12 months, 10 webinars, almost 6,000 registrants, and 2,400 attendees, 3Ton30 has concluded for the year. And while we’re already hard at work to bring you even more digital insights in 2018, there's nothing stopping you from catching up on all the great content from the past year in the meantime. Weren’t able to [...]

Dreamforce 2017 Recap: The Best Highlights & Takeaways

Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and informative hands-on trainings, mesmerizing keynote speakers, conference floors filled top to bottom with swag, and what seemed like an after party around every corner (and a hangover to remind you)? Dreamforce 2017. More than 160,000 [...]

#3Ton30: Cut Through The Digital Chaos: Insights for 2018

As we near the end of the year and dig into planning for 2018, it's important to step back and think about how to successfully navigate the rapidly changing media landscape. Advancements in advertising technology continue to improve, and marketers are tapping into more sophisticated and innovative digital capabilities and tools. The complexity is enough to [...]

#3Ton30: The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on internet-connected devices. For our next 3Ton30 webinar, we're going to explore how Connected TV, which combines the branding power [...]

Ibotta Mobile Innovation Summit Recap & Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...]

#3Ton30: ‘Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check it twice. Whether you're a retailer looking to reach your customers, or a buyer ready to launch a successful ad campaign, we're here to be your holiday helpers. For our next 3Ton30 webinar, we're going [...]