LATEST POSTS FROM Shawna Lent

#3Ton30: Evaluating DSPs: Breaking Down the Basics

We've been putting together 3T webinars for over a year now, and one consistent piece of feedback our experts hear is that marketers are hungry for basic education and insight into a digital media space often dominated by complex and intimidating terminology and technology. Programmatic has become such a necessary building block to smart digital [...]

DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Digital in 2017: A Global Overview With [...]

#3Ton30: 7 Industry Predictions for 2017

Programmatic went primetime in 2016, and, according to projections, 2017 is set to be a tremendous year for marketers of every scale. In 2017, eMarketer estimates that programmatic digital display ad spending in the U.S. will surpass $27 billion, U.S. mobile programmatic will exceed $21 billion, and U.S. programmatic video will reach $7.6 billion. With [...]

Scenes from Sabbatical: Part 2

One of the perks to working at Centro is that each Centron is eligible for sabbatical – three paid weeks off – during their 5th, 9th, 13th, and 17th year of service with the company. Yesterday, we spoke to a few Centrons about the sabbaticals they took this year, and today we have even more [...]

Scenes from a Sabbatical

One of the perks to working at Centro is that each Centron is eligible for sabbatical – three paid weeks off – during their 5th, 9th, 13th, and 17th year of service with the company. Each person gets to choose how they want to spend their time – some volunteer, some travel abroad, some take [...]

Centro Gives Back in 2016 with Giving Tree Program

At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto – that each individual is responsible for his/her own improvement, the improvement of the company, and the improvement of those around them. This belief is best exemplified with Centro’s Giving Tree program. This philanthropic initiative encourages [...]

#3Ton30: The Rise of Snapchat

Snapchat, first launched in July 2011, now has 60 million daily users, and has become the favorite social network for connected Millennials. And, according to eMarketer, U.S. advertisers will spend $348.4 million advertising on Snapchat in 2016 – a 500% increase from 2015. November 16th at 1:30 p.m. EST premieres the new 3Ton30 webinar, where [...]

#CentroLife: From Centern to Full-Time

Centro kicked off its internship program last summer in Chicago with 15 interns – or Centerns, as they’re called. This past summer, Centro expanded its internship program to include regional offices. Of those 12 interns spread across our regional offices, 7 were hired on full-time. We talked to two of those former Centerns about their [...]

Annual Campaign US Survey Reveals Low Morale in Ad Industry

Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and happiness is a growing concern for the industry, and nearly half of digital media employees are ready to switch jobs within the next year. A recent survey from Campaign only confirms our research. The report, [...]

#3Ton30: Programmatic 201: Targeting, Tactics, and Technology

Back in September, we broke down the basics of programmatic with our 101 webinar. DSPs? SSPs? Real-time bidding? We cleared it all up. And now that your head no longer spins when you hear those terms, it’s time to take the next step and put a solid programmatic plan into action. Last month we gave [...]