LATEST POSTS FROM Shawna Lent

#3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you do start? The good news? You've already got a head start, because we brought you up to speed on the basics of paid search during our May 3T webinar. The better news? For our next [...]

#3Ton30: Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers

Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, targeting, placement, and creative options have made paid social an overwhelming space to navigate. We brushed you up on the basics of paid social back in April, and for our next 3Ton30 webinar, we're taking [...]

#3Ton30: Navigating the Search Bar: A Marketer’s Guide to Paid Search

In order to establish a successful marketing strategy, you have to master paid search marketing – and that involves understanding what it is, how it works, and all the search tools you have at your disposal. So, for our next 3Ton30 webinar, we've packaged up everything marketers need to know to get started running paid [...]

#3Ton30: Pay-to-Play: A Strategic Marketer’s Guide to Paid Social

According to eMarketer forecasts, digital ad spend will exceed TV ad spend in 2017. A large driving force behind the growth in digital advertising investment? Social media. For our next 3Ton30 webinar, we're diving into the world of paid social, which has become an essential part of the digital media landscape for today's marketers. Join [...]

#3Ton30: Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and service and the ability to offer personalized messages to customers. But that doesn't have to be the case. If you're using the tools correctly, marketers should be able to leverage both data-driven tech and dynamic [...]

What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers continue to funnel their ad dollars through online marketplaces, while also navigating the programmatic land mine that is brand safety. It can be hard, for both buyers and sellers alike, to make sense of it [...]

#3Ton30: Evaluating DSPs: Breaking Down the Basics

We've been putting together 3T webinars for over a year now, and one consistent piece of feedback our experts hear is that marketers are hungry for basic education and insight into a digital media space often dominated by complex and intimidating terminology and technology. Programmatic has become such a necessary building block to smart digital [...]

DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Digital in 2017: A Global Overview With [...]

#3Ton30: 7 Industry Predictions for 2017

Programmatic went primetime in 2016, and, according to projections, 2017 is set to be a tremendous year for marketers of every scale. In 2017, eMarketer estimates that programmatic digital display ad spending in the U.S. will surpass $27 billion, U.S. mobile programmatic will exceed $21 billion, and U.S. programmatic video will reach $7.6 billion. With [...]

Scenes from Sabbatical: Part 2

One of the perks to working at Centro is that each Centron is eligible for sabbatical – three paid weeks off – during their 5th, 9th, 13th, and 17th year of service with the company. Yesterday, we spoke to a few Centrons about the sabbaticals they took this year, and today we have even more [...]