LATEST POSTS FROM Shawna Lent

#3Ton30: The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on internet-connected devices. For our next 3Ton30 webinar, we're going to explore how Connected TV, which combines the branding power [...]

Ibotta Mobile Innovation Summit Recap & Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...]

#3Ton30: ‘Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check it twice. Whether you're a retailer looking to reach your customers, or a buyer ready to launch a successful ad campaign, we're here to be your holiday helpers. For our next 3Ton30 webinar, we're going [...]

Labor Day: More Than Just Picnics & Pool Parties

While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day is really about. This year, let's take a moment to reflect on the true meaning of this significant holiday. Download our Labor Day infographic to read about the workers who fought hard to get us [...]

#3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you do start? The good news? You've already got a head start, because we brought you up to speed on the basics of paid search during our May 3T webinar. The better news? For our next [...]

#3Ton30: Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers

Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, targeting, placement, and creative options have made paid social an overwhelming space to navigate. We brushed you up on the basics of paid social back in April, and for our next 3Ton30 webinar, we're taking [...]

#3Ton30: Navigating the Search Bar: A Marketer’s Guide to Paid Search

In order to establish a successful marketing strategy, you have to master paid search marketing – and that involves understanding what it is, how it works, and all the search tools you have at your disposal. So, for our next 3Ton30 webinar, we've packaged up everything marketers need to know to get started running paid [...]

#3Ton30: Pay-to-Play: A Strategic Marketer’s Guide to Paid Social

According to eMarketer forecasts, digital ad spend will exceed TV ad spend in 2017. A large driving force behind the growth in digital advertising investment? Social media. For our next 3Ton30 webinar, we're diving into the world of paid social, which has become an essential part of the digital media landscape for today's marketers. Join [...]

#3Ton30: Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and service and the ability to offer personalized messages to customers. But that doesn't have to be the case. If you're using the tools correctly, marketers should be able to leverage both data-driven tech and dynamic [...]

What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers continue to funnel their ad dollars through online marketplaces, while also navigating the programmatic land mine that is brand safety. It can be hard, for both buyers and sellers alike, to make sense of it [...]