LATEST POSTS FROM Stacey Subject

Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic tactics should be used. Pretend you're throwing a dinner party with a friend. Your friend asks you to be in charge of buying all the groceries for the party, but they don't tell you which [...]

Ad Tech Analogies: Simple is the New Smart (The Rue La La Analogy)

Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private exchanges are not the same thing. Private marketplaces and private exchanges can frequently be confused – likely because they both have the word “private" in them – but they're two different concepts. We explored private [...]

Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. First things first: What's programmatic direct? It's a reserved (guaranteed) buy with fixed rates negotiated directly with the publisher and executed in programmatic environments using Deal IDs. It becomes a little bit easier to understand [...]

Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before we dive into this analogy, let's quickly overview what private marketplaces (PMPs) are. Private marketplaces are customized marketplaces where publishers make their inventory available to select buyers. Usually a negotiation takes place between the buyer [...]

Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a DSP in real-time. Put yourself in these shoes (pun intended): You're looking to buy a pair of black dress shoes online and need to find the best value. You could go to every single online [...]

Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private marketplaces, and the open marketplace. For the purposes of this analogy, let's pretend I have tickets to a Rolling Stones concert and, it turns out, I'm not able to go and I need to figure [...]

Ad Tech Analogies: Simple is the New Smart (The Nordstrom Analogy)

Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. In programmatic, the daisy chain/waterfall process is a technique publishers use to sell and make the most money out of their inventory. Publishers work to exhaust as series of demand sources to make sure their inventory [...]

Ad Tech Analogies: Simple is the New Smart (The Mall Analogy)

It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, it also means we're inundated with unfamiliar jargon, fancy new technologies, too many resources and platforms to count, and new ways of doing business. It's easy to feel overwhelmed and no one would blame you [...]

3 Ways to Drive Brand Awareness through Programmatic Ads

There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But when it comes to branding and awareness, historically advertisers have been slow to take the programmatic plunge. More recently, however, there have been many developments to develop and improve the overall ‘premium programmatic’ effort. Ad tech providers [...]

5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles around 2011, PMP adoption ramped up a bit slower than the typical lightning speed of the digital space. However, the tremendous 1,236% growth that eMarketer reported for 2014, indicates that the tides have turned. This [...]