Centro is Automating Audio, Audience Creation, Brand Protection and More
Our mission is to improve the lives of the people working in this industry. And when Centro first launched Basis—our comprehensive platform that converges digital media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation—we did it with media professionals in mind.
Although Basis has been on the market for less than two years, its swift adoption shows that advertisers agree with our emphasis on automation. Consider some of the features and updates we rolled out in just the past few months:
- We enhanced programmatic advertising capabilities for native and digital audio, pushing marketers toward complete automation for all media buying and execution. This update saw platform integrations with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including iHeartMedia, Targetspot, and TuneIn). Most recently, we added Triton Digital as an audio supply partner.
- We launched the universal pixel feature on Basis, enabling campaigns to use a single pixel to automate the creation and organization of first-party audiences—and ultimately, eliminating the need for multiple audience and conversion pixels. This makes it easier and faster for advertisers to measure conversions and track customer actions.
- We recertified Basis with the Trustworthy Accountability Group’s (TAG) 2019 seals, Certified Against Fraud and Certified Against Piracy. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. These certifications solidify the security and protection on our platform.
We’re not done yet! Stay tuned as we release new tools and options for forecasting, audience targeting, campaign optimization, social advertising, billing reconciliation, and more over the next couple of months.