Futuristic Background
By Maggie McCann Jun 6 2019 Blog

Basis by Centro: It’s What Marketers Want

After almost 10 years in the marketing and tech industries, I’m familiar with the struggles that digital marketers face day-to-day.

For instance, I know that based on all the tasks I have to get through each day, I don’t have time to switch between ten different platforms to do my job. My team needs the ability to plan, buy, analyze, and optimize everything in one place.

I also understand the frustration of working in tools that fail to evolve at the same pace as the industry. My team wants to spend their time planning and implementing strategies, not creating workarounds for tools that can’t keep up!

Ultimately, marketers are looking for a holistic platform that increases productivity, keeps up with industry trends, and executes better performing campaigns across all formats and channels. In short, we want a tool that allows us to work smarter, not harder.

But don’t take my word for it—check out the latest ranking updates from G2, a site that aggregates hundreds of thousands of unbiased user reviews to rank software and services.

For the past two years, users have ranked Basis as the #1 DSP on the market. As of Spring 2019, Basis also ranked as a Leader in the Cross-Channel Ad Software and Video Ad Software categories.

What qualifies a piece of software to rank in these G2 categories? Read more details below:

Best Demand Side Platform (DSP)

  • Integrate with or be included in advertiser campaign management products
  • Integrate with ad exchanges or directly with SSPs to buy ads in real time
  • Allow users to make bids on ad inventory on an impression-by-impression basis (in real time)

Best Video Advertising Software:

  • Offer tools for uploading or creating video ads
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics of reach, conversions, and ROAS

Best Cross-Channel Advertising Software: 

  • Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
  • Offer features for uploading or creating online advertisements
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics including reach, conversions, and ROAS

Centro’s mission has always been to provide software and services that improve the lives of the people working in digital media—and Basis’ Spring 2019 rankings are a great reminder of why we do what we do!