Not all ad exchanges are created equal. Learn the ins and outs of what a first-class digital ad marketplace really looks like. From trust ratings to premium publishers to private deals, everything you need to know about what to look for in high-value inventory and high-quality buyers is all right here.
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...]
Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange [...]
There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since UK advertisers found that their ads were served alongside extremist content on YouTube. However, there are tools and best practices available to advertisers to minimize these types of incidents. Here is how Centro looks at [...]
Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers continue to funnel their ad dollars through online marketplaces, while also navigating the programmatic land mine that is brand safety. It can be hard, for both buyers and sellers alike, to make sense of it [...]
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations. Read more from [...]
Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good sense for why it exists or what it is intended to accomplish. So, let’s clear it up: What is header bidding? Header bidding enables advertisers to compete for publishers’ reserved and unreserved inventory via an [...]
As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the U.S. is expected to reach $22.1 billion in 2016, according to eMarketer – it’s become a challenge for publishers and advertisers to keep pace. At first glance, ad exchanges seem like a logical and safe [...]