Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites." Read more in AdExchanger.

Why ANA Media is Arguably the Best Conference in Advertising

I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in digital, media and advertising, ANA has topped my list for the last several years. In an industry glutted with summits and conferences, ANA Media, held this week in Florida, proved it's the far-and-away leader. Here’s [...]

Tweet-Cap: AdExchanger’s Industry Preview 2016

AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there were plenty of great quotes, predictions, and insights. This year in particular, topics such as programmatic TV, cross-device tracking, targeting, and measurement, ad blocking, ad fraud, and native advertising took center stage. With digital spend [...]

Tweet-Cap: ad:tech NY Day 2 In 140 Characters or Less

In the blink of an eye, day two of #adtechNY has flown by. The themes from day one, including ad fraud, targeting specific audiences, and new means of campaign measurement set up day two. Overall, the message from day two centered on turning day one insights into action. The second day kicked off with an [...]

Tweet-Cap: ad:tech NY Day 1 in 140 Characters or Less

A fast-paced day at ad:tech New York is in the books and there were plenty of themes and speakers that took center-stage. Coupled with some comedy and a great musical performance by Daria Musk, there was tons going on and even more to discuss. But how can you filter through all of the content to [...]

Publisher News: Industry Insights

IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in 2015 – the best growth rate in four years with a 19% total increase. On the top of the leaderboard were digital video and social advertising, with a 35% increase in video spend and a [...]

Publisher Partner of the Month: Utah Media Group

We are thrilled to announce that this month’s Partner of the Month is the one and only Utah Media Group (UMG). Since the beginning of our partnership, UMG has acknowledged the importance of adopting an agency-like model to better serve advertisers’ needs and to secure a strong presence in the local market. When the group [...]

Tweet-cap: ANA Masters of Marketing, Day 2 in 140 Characters or Less

Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s content was inspirational, informative, and incredibly engaging (do you have the meats?). While day one called on the need to be a disruptor, today’s presentations from the likes of Arby’s, Audi, and GE all had [...]

Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, heartwarming, tear-jerking ads captured the limelight, along with a wild karaoke jam session to kick-off the day. Who knew Wilson Phillips could get over 2,000 people on their feet so quickly? But, if there is [...]

Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events of the year – The ANA Masters of Marketing Conference in Orlando, Florida. From October 14th to 17th, the nation’s leading chief marketing officers and leaders from the agency and media worlds will meet to [...]