LATEST FROM THE Channels CATEGORY

Keeping pace with the various digital channels and how they’re growing is challenging. If you find yourself asking whether this is the year of mobile or was it last? Or what the latest social platform is and whether video is really going to be the death of TV –  then read on! This is your go-to resource for digital channel news, updates, trends, and more.

#3Ton30: Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under 45 minutes, we were unable to answer them all, so we've enlisted our fearless speaker, Lisa Little, to answer them on our blog. When setting budgets, how do you determine your search budget in conjunction [...]

#3Ton30: Navigating the Search Bar: A Marketer’s Guide to Paid Search

In order to establish a successful marketing strategy, you have to master paid search marketing – and that involves understanding what it is, how it works, and all the search tools you have at your disposal. So, for our next 3Ton30 webinar, we've packaged up everything marketers need to know to get started running paid [...]

#3Ton30 Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized presentations under 45 minutes, we were unable to answer them all, so we've enlisted our fearless speaker, Amy Rumpler, to answer them on our blog. How do you improve on your relevance score for Facebook [...]

#3Ton30: Pay-to-Play: A Strategic Marketer’s Guide to Paid Social

According to eMarketer forecasts, digital ad spend will exceed TV ad spend in 2017. A large driving force behind the growth in digital advertising investment? Social media. For our next 3Ton30 webinar, we're diving into the world of paid social, which has become an essential part of the digital media landscape for today's marketers. Join [...]

How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a goal or you don't. The 2016 election season produced winners and losers — from the presidency to down-ballot measures and congressional races. For those of us in digital media and advertising who were part of [...]

#3Ton30: The Rise of Snapchat Q&A

We received a lot of questions during our November 3T Rise of Snapchat webinar. Because we like to keep these bite-sized presentations under 45 minutes, we were unable to answer them all, so we've enlisted our fearless speaker, Aubry Parks-Fried, to answer them on our blog. Is there any evidence that we’ll see any addition to [...]

Shedding Light on the Age of ‘Dark’ Messaging Apps

"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands." Read more from Centro's Aubry Parks-Fried on MarketingProfs.

4 steps to make mobile marketing more effective

"Whether they are engaging with owned content or advertising, today’s always-on consumers demand great user experiences. Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits." Read more from Centro's Noor Naseer in Mobile Marketer.

No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read more from Centro's Grace Briscoe and Noor Naseer in MediaShift.

The Evolution of Snapchat Interactions (and Where They’re Headed Next)

Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.