Keeping pace with the various digital channels and how they’re growing is challenging. If you find yourself asking whether this is the year of mobile or was it last? Or what the latest social platform is and whether video is really going to be the death of TV – then read on! This is your go-to resource for digital channel news, updates, trends, and more.
In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a goal or you don't. The 2016 election season produced winners and losers — from the presidency to down-ballot measures and congressional races. For those of us in digital media and advertising who were part of [...]
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands." Read more from Centro's Aubry Parks-Fried on MarketingProfs.
"Whether they are engaging with owned content or advertising, today’s always-on consumers demand great user experiences. Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits." Read more from Centro's Noor Naseer in Mobile Marketer.
"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read more from Centro's Grace Briscoe and Noor Naseer in MediaShift.
Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
"To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over: viewability." Read more from Centro's Noor Naseer in Mobile Marketer.
"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, led by Neuberger Berman Private Equity Funds. It also acquired GraphScience, an automated social ad-buying platform." Read more on Business Insider.
From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad expenditure for the first time. That’s no surprise, given the adoption rate of mobile devices. But just re-purposing your desktop activations in the mobile world isn’t cutting it any more. Adults 18-54 are at smartphone [...]
Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences. Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.