LATEST FROM THE Channels CATEGORY

Keeping pace with the various digital channels and how they’re growing is challenging. If you find yourself asking whether this is the year of mobile or was it last? Or what the latest social platform is and whether video is really going to be the death of TV –  then read on! This is your go-to resource for digital channel news, updates, trends, and more.

#3Ton30: The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on internet-connected devices. For our next 3Ton30 webinar, we're going to explore how Connected TV, which combines the branding power [...]

Ibotta Mobile Innovation Summit Recap & Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...]

#3Ton30: ‘Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check it twice. Whether you're a retailer looking to reach your customers, or a buyer ready to launch a successful ad campaign, we're here to be your holiday helpers. For our next 3Ton30 webinar, we're going [...]

#3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you do start? The good news? You've already got a head start, because we brought you up to speed on the basics of paid search during our May 3T webinar. The better news? For our next [...]

#3Ton30: Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers

Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, targeting, placement, and creative options have made paid social an overwhelming space to navigate. We brushed you up on the basics of paid social back in April, and for our next 3Ton30 webinar, we're taking [...]

#3Ton30: Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under 45 minutes, we were unable to answer them all, so we've enlisted our fearless speaker, Lisa Little, to answer them on our blog. When setting budgets, how do you determine your search budget in conjunction [...]

#3Ton30: Navigating the Search Bar: A Marketer’s Guide to Paid Search

In order to establish a successful marketing strategy, you have to master paid search marketing – and that involves understanding what it is, how it works, and all the search tools you have at your disposal. So, for our next 3Ton30 webinar, we've packaged up everything marketers need to know to get started running paid [...]

#3Ton30 Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized presentations under 45 minutes, we were unable to answer them all, so we've enlisted our fearless speaker, Amy Rumpler, to answer them on our blog. How do you improve on your relevance score for Facebook [...]

#3Ton30: Pay-to-Play: A Strategic Marketer’s Guide to Paid Social

According to eMarketer forecasts, digital ad spend will exceed TV ad spend in 2017. A large driving force behind the growth in digital advertising investment? Social media. For our next 3Ton30 webinar, we're diving into the world of paid social, which has become an essential part of the digital media landscape for today's marketers. Join [...]

How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a goal or you don't. The 2016 election season produced winners and losers — from the presidency to down-ballot measures and congressional races. For those of us in digital media and advertising who were part of [...]