Keeping pace with the various digital channels and how they’re growing is challenging. If you find yourself asking whether this is the year of mobile or was it last? Or what the latest social platform is and whether video is really going to be the death of TV – then read on! This is your go-to resource for digital channel news, updates, trends, and more.
In order to establish a successful marketing strategy, you have to master paid search marketing – and that involves understanding what it is, how it works, and all the search tools you have at your disposal. So, for our next 3Ton30 webinar, we've packaged up everything marketers need to know to get started running paid [...]
In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a goal or you don't. The 2016 election season produced winners and losers — from the presidency to down-ballot measures and congressional races. For those of us in digital media and advertising who were part of [...]
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands." Read more from Centro's Aubry Parks-Fried on MarketingProfs.
"Whether they are engaging with owned content or advertising, today’s always-on consumers demand great user experiences. Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits." Read more from Centro's Noor Naseer in Mobile Marketer.
"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read more from Centro's Grace Briscoe and Noor Naseer in MediaShift.
Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.