Generation Z: The Shiny New Toy for Marketers

For over a decade marketers have been focusing on Millennials as their cash cow – not only for their enormous size, but for the sheer magnitude of their direct and indirect purchasing power. But as funny as this may sound, Millennials are aging, and as they age, marketers need to make way for the new [...]

Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be overlooked: Generation X. Born between 1960 and 1980 – now ages 35 to 55-years-old – few marketers seem to be focusing on the demands and needs of this profoundly influential generation. And the fact of [...]

Baby Boomers: Still a Boon for your Business

Information on marketing to Millennials can be found virtually anywhere these days, but what about Baby Boomers? Once a prime focus of marketers’ advertising strategies, Boomers are now being overshadowed by the newer, younger, and more technologically-savvy generations like Millennials and Gen Zers. In fact, according to Nielsen, less than five percent of advertising budgets [...]

Rethinking the Meaning of Labor Day

What do you think of when you hear the words Labor Day? Long weekends? Final trips? Backyard get-togethers? Well, yes – and all of those things are great ways to commemorate the end of summer. But the truth is, they do not celebrate the true meaning of Labor Day. The denotation of this red-letter day [...]

Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year and consumers are feeling pretty patriotic. In fact, over 164 million Americans will celebrate our independence this year. Pam Goodfellow, consumer insights director at BIGinsight, a consumer-centric information portal, notes “Great summer weather and a [...]

Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, the month of June declares the official start of summer. Lucky for retailers, they’ll be cashing in on a double dose of celebrations – Father’s Day and graduation season. With dads and grads sharing the [...]

As School Ends, Back to School Buying Begins

The dog days of summer are upon us, kids are out of school, summer vacations are booked, and over the course of the next few weeks retail will surge during its second largest shopping season – Back to School (BTS). Back to School represents a huge revenue opportunity for retailers in apparel, home goods, electronics, [...]

Consumers Shop ‘Til They Drop This Mother’s Day

Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers and gift cards to brunch and apparel, consumer spending is projected to break some pretty impressive records this year. In fact, the National Retail Federation (NRF) estimates that the average amount spent on mom will [...]

Vacationers are Going Digital. Are You?

When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of tech-free weeks in the Caribbean. No matter where your wanderlust takes you, vacation season is just around the corner and planning is in full-swing for both travelers and digital advertisers. Here’s why you should care. [...]

Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on this in the first part of our audience blog and infographic series, focusing on the uncapped potential of this highly influential and impressive generation. Despite this influence, researchers are saying that this generation is concerned [...]