LATEST FROM THE News Coverage CATEGORY

Access all the latest Centro news coverage. Read about Centro in major industry publications such as AdExchanger, Digiday, MediaPost, Marketing Land and Marketing Magazine.

Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

Centro has updated its platform so media planners can manage direct-sold campaigns and programmatic ones in one place. Read more in AdExchanger.

What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps." Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.

3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost is major: Programmatic gets your brand in front of the right eyeballs, regardless of what type of content they’re viewing." Read more about programmatic advertising from Centro via Business.com.

Centro’s Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives." Read more [...]

How programmatic firms deal with complex pharmaceutical laws

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro. Read more in Digiday about pharmaceutical advertising with programmatic tactics.

Centro Improves Workflow, Communications Features On Media-Buying Software Platform

As seen in MediaPost. Centro, a provider of enterprise software for digital advertising, on Tuesday announced new features on its media-buying platform designed to improve the productivity of its service team for agencies and advertisers. Centro has integrated with major ad servers and the self-service buying platforms of major publishers to automatically access performance data. [...]

Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy." Read more from Centro's Dan Raffe in MediaPost.

2017 Resolution: Bring More Meaning To Your Mobile Marketing

Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ways to connect to consumers meaningfully in this fast-paced, ever-evolving era. Read more from Centro's Ryan Manchee in CMO.com.

How decentralizing trade desks created a new set of problems

“As programmatic buyers get separated, they start to lose their ability to learn from one another,” said Scott Neslund, evp of client services at ad software developer Centro. “They only know programmatic buying for the account they are assigned, so you start to see a decrease in capability.” Read more in Digiday about the decentralization [...]

Time is a Valuable Asset in Digital Media – And Agencies Are Throwing It Away

"If adopting automated technology leads to aligned teams, fewer errors in work, better performing campaigns, and greater client satisfaction, then why aren’t we leveraging technology to help us fix these parts? Why aren’t we, as an industry, putting people at the center of everything we do?" Read more from Centro's Scott Neslund in Cynopsis Media.