LATEST FROM THE News Coverage CATEGORY

Access all the latest Centro news coverage. Read about Centro in major industry publications such as AdExchanger, Digiday, MediaPost, Marketing Land and Marketing Magazine.

Cool Chicago Offices

"Plenty of people head off to work each day in a sea of cubicles.... But a couple of Chicago companies are making their workplaces some of the coolest places around!" Check out Centro on ABC 7's '190 North' from this past weekend. The video segment is the second one from the top.

Getting Detailed Insights Is Top Challenge for Programmatic Marketers

"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as [...]

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

As seen in Marketing Land. March 1, 2018 Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might [...]

Facebook’s Local News Audience Bump: Old Marketing Rules Still Apply

"Facebook’s changes to its organic News Feed make it even more important to craft a solid, full-funnel paid social strategy in order to ensure that marketing teams and organizations are reaching customers where they spend their time—whether that’s on Facebook, Instagram or other social applications and websites." Read more from Centro's Amy Rumpler on Adweek.

The Top Podcast Interview with Centro CEO, Shawn Riegsecker

"Shawn Riegsecker founded Centro in 2001 intent on building software to eliminate operational inefficiencies, solve growing complexity and fragmentation challenges, and help marketers make smarter decisions. He has built Centro into one of the largest providers of media operations software and managed services in the industry." Listen to the podcast here.  

Media-Buying Continues To Migrate In-House Thanks To Programmatic, ‘Control’ Is No. 1 Reason

"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers." Read more about Centro's industry survey in MediaPost.

How P&G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud

"The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its "Certified Against Fraud" seal has more than doubled since April, with 26 companies added since then." Read more about Centro's alliance with TAG.

TVadSync launches TV re-targeting in US

"TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews.

Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP

"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Read more in MediaPost.

As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem." Read more in MediaPost.