LATEST FROM THE News Coverage CATEGORY

Access all the latest Centro news coverage. Read about Centro in major industry publications such as AdExchanger, Digiday, MediaPost, Marketing Land and Marketing Magazine.

Centro’s Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives." Read more [...]

How programmatic firms deal with complex pharmaceutical laws

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro. Read more in Digiday about pharmaceutical advertising with programmatic tactics.

Centro Improves Workflow, Communications Features On Media-Buying Software Platform

As seen in MediaPost. Centro, a provider of enterprise software for digital advertising, on Tuesday announced new features on its media-buying platform designed to improve the productivity of its service team for agencies and advertisers. Centro has integrated with major ad servers and the self-service buying platforms of major publishers to automatically access performance data. [...]

Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy." Read more from Centro's Dan Raffe in MediaPost.

2017 Resolution: Bring More Meaning To Your Mobile Marketing

Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ways to connect to consumers meaningfully in this fast-paced, ever-evolving era. Read more from Centro's Ryan Manchee in CMO.com.

How decentralizing trade desks created a new set of problems

“As programmatic buyers get separated, they start to lose their ability to learn from one another,” said Scott Neslund, evp of client services at ad software developer Centro. “They only know programmatic buying for the account they are assigned, so you start to see a decrease in capability.” Read more in Digiday about the decentralization [...]

Time is a Valuable Asset in Digital Media – And Agencies Are Throwing It Away

"If adopting automated technology leads to aligned teams, fewer errors in work, better performing campaigns, and greater client satisfaction, then why aren’t we leveraging technology to help us fix these parts? Why aren’t we, as an industry, putting people at the center of everything we do?" Read more from Centro's Scott Neslund in Cynopsis Media.

6 programmatic predictions for 2017

"Programmatic is an ever-evolving beast, and as we move into the new year, I predict it will mutate and infiltrate even more areas of media and advertising." Read more from Centro in iMedia.

Your Guide to the Most Confusing TV and Video Lingo

"Viewers' means of watching may have changed, but their appetite for video content is still growing. Marketers are in an ideal position to refine TV campaigns. A better understanding of industry terms -- and how to reach people -- is the first step to dominating video advertising." Read more from Centro's Heather Robertson in iMedia.

The Intersection of Technology and Transparency

"The cost of complexity goes beyond disputes over fees and the hassle of an audit. It’s eroded trust at a time when consumer expectations couldn’t be higher. Leveraging technology that sorts through the complexity of digital media operations can help agencies and advertisers achieve greater transparency and accountability — the foundation of any trusted partnership." [...]