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Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern marketer. Media professionals [...]

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter; Advertising Users Recognize Basis for Quality of Support, Ease of Doing Business With, and More Chicago – May 3, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the [...]

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Chicago – April 30, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform [...]

Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Piracy” Seal

Centro’s Programmatic Ad Platform is Already “Certified Against Ad Fraud;” Now Meets Requirements to Prevent Ad Placement on Digital Media Properties Distributing Pirated Content and Counterfeit Products Chicago – March 27, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Piracy” [...]

Centro Creates Education Program to Provide Digital Advertising Knowledge to Media Professionals

Centro Institute Offers a Wide Range of Instruction for Driving Digital Media Campaign Performance; Multi-Pronged Digital and Live Courses Can Ramp-Up Workforces to Process Ad Tech’s Complexities Chicago, March 19, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the launch of Centro Institute, an education program designed to enhance [...]

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Chicago – March 1, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge [...]

Large Digital Ad Spenders Reducing Programmatic Ad Outsourcing in Favor of In-House Capabilities

Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Chicago – Jan. 16, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published data showing that nearly all large digital ad spenders will [...]

Samba TV Integration Boosts Centro’s Connected TV Buying Capabilities

Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers Chicago – Nov. 1, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced access to additional connected TV (CTV) inventory via a Samba TV [...]

Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal

Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain   Chicago – Oct. 25, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). [...]

G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]