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Centro press releases

Centro Enhances Workflow and Communications Features on its Media-Buying Software Platform

API Connections to Ad Servers and Messaging Modules Gives Media Professionals Speed and Capacity;Enables Centro’s Service Team to Improve Campaign Performance for Agencies and Advertisers Chicago – January 17, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced features on its media-buying platform that boost the productivity of its service team [...]

Centro Recognized as One of the Best Demand Side Platforms, According to G2 Crowd

Customer Satisfaction and Market Presence Help Secure Centro’s Leading Position Among Programmatic Advertising Technology Providers New York – Dec. 15, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized by G2 Crowd as one of the best demand-side platforms (DSP). The G2 Crowd Winter 2017 [...]

Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the expansion of relationships with the some of the largest holding company and independent media agencies in the U.S. These agencies use [...]

Centro Hosts Annual Training and Certification Conference on Programmatic Advertising

Sponsored by Altitude Digital, Oracle’s AddThis and Tapclicks; Speakers from Cox Media Group, Lee Enterprises and The McClatchy Company; Centro Appoints Katie Risch to Lead User Education Efforts Chicago - March 24, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced ‘Centro Certified: DSP 2016,’ its annual education and certification [...]

Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, Publisher Transparency and Viewable Inventory Washington, DC – March 21, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters [...]

IAB Honors Centro with 2016 Sales Excellence Award for Small to Medium Size Sales Organization

Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising Industry Forward CHICAGO, IL – Jan. 25, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded the 2016 IAB Sales Excellence Awards. The IAB Sales [...]

Nearly Half of Digital Media Employees are Ready to Switch Jobs Within a Year

Centro Survey Focuses on Job Satisfaction and Workplace Challenges in Digital Media and Advertising; Advertising Technology is Only ‘Somewhat Helpful’ in Easing the Strain Felt by Workers  New York – Dec. 8, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published a workplace satisfaction survey showing that 44% of employees [...]

DigitasLBI Vice President Alexa Sanchez Joins Centro to Lead Regional Media Service Team

Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels New York – December 7, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of Alexa Sanchez as Vice President, Media Strategy and Media Operations for the East. A proven leader, Sanchez has spent the past two [...]

Centro Expands Winning Political Advertising Solutions

Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division; Political Advertising Requires Flexible Technology and Service Solutions Washington, DC – Nov. 16, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the expansion of customizable digital advertising solutions for political and advocacy campaigns. As part of [...]

Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL – Nov. 11, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a private deal integration with AppNexus (www.appnexus.com). Centro Brand Exchange, an ad marketplace of journalistic sites, is now [...]