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Large Digital Ad Spenders Reducing Programmatic Ad Outsourcing in Favor of In-House Capabilities

Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Chicago – Jan. 16, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published data showing that nearly all large digital ad spenders will [...]

Samba TV Integration Boosts Centro’s Connected TV Buying Capabilities

Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers Chicago – Nov. 1, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced access to additional connected TV (CTV) inventory via a Samba TV [...]

Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal

Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain   Chicago – Oct. 25, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). [...]

G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]

TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [...]

Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web

Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers Chicago – September 19, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buying capabilities of native [...]

Centro Elevates Emily Barron, Ben Pashman and Katie Risch to EVP Roles

Chicago – August 23, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Emily Barron, Ben Pashman and Katie Risch have been promoted to EVP roles. All have been longstanding members on Centro’s senior leadership team. Emily Barron, EVP of talent and development, is helping solidify the company’s enduring [...]

Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange [...]

Centro Promotes Matt Miller to EVP of Finance and April Weeks to SVP of Media Services

Chicago – July 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to EVP of finance to oversee the company’s financial, real estate, IT, and legal operations. Matt has been at Centro for five years, during which he played major roles ushering two corporate [...]

Frankly Launches Audience Extension Solution with Data-as-a-Service for Local Media Companies

Centro Powers Programmatic Advertising on Frankly’s Self-Serve Ad-Buying Platform; Television, Newsprint and Radio Companies Can Fulfill All Local Advertising Needs for Clients San Francisco – July 24, 2017 – Frankly Inc. (TSX VENTURE: TLK | www.franklyinc.com), a leader in digital content distribution and ad monetization technology for local TV broadcast and media companies, today announced the [...]