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Centro press releases

Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago – June 14, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com). [...]

Centro Creates Private Marketplace Directory Curated with 1,000+ Deals in Demand-Side Platform

Centro Drives Trust and Communication in Programmatic Advertising By Providing Marketer Access to Customized Deals Negotiated Directly with Quality Publishers   Chicago – May 30, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available [...]

Centro Drives Evolution of Programmatic Advertising Software by Integrating DSP with Collaboration Tools, Workflow Automation and Business Intelligence

Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every Channel and Improving Collaboration Across Teams and Partners     Chicago – March 29, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising software through [...]

80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in Digital Media Helped Swing Votes Washington, DC – Jan. 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that nearly 80% of its political clients involved in the 2016 [...]

Centro Enhances Workflow and Communications Features on its Media-Buying Software Platform

API Connections to Ad Servers and Messaging Modules Gives Media Professionals Speed and Capacity;Enables Centro’s Service Team to Improve Campaign Performance for Agencies and Advertisers Chicago – January 17, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced features on its media-buying platform that boost the productivity of its service team [...]

Centro Recognized as One of the Best Demand Side Platforms, According to G2 Crowd

Customer Satisfaction and Market Presence Help Secure Centro’s Leading Position Among Programmatic Advertising Technology Providers New York – Dec. 15, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized by G2 Crowd as one of the best demand-side platforms (DSP). The G2 Crowd Winter 2017 [...]

Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the expansion of relationships with the some of the largest holding company and independent media agencies in the U.S. These agencies use [...]

Centro Hosts Annual Training and Certification Conference on Programmatic Advertising

Sponsored by Altitude Digital, Oracle’s AddThis and Tapclicks; Speakers from Cox Media Group, Lee Enterprises and The McClatchy Company; Centro Appoints Katie Risch to Lead User Education Efforts Chicago - March 24, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced ‘Centro Certified: DSP 2016,’ its annual education and certification [...]

Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, Publisher Transparency and Viewable Inventory Washington, DC – March 21, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters [...]

IAB Honors Centro with 2016 Sales Excellence Award for Small to Medium Size Sales Organization

Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising Industry Forward CHICAGO, IL – Jan. 25, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded the 2016 IAB Sales Excellence Awards. The IAB Sales [...]