Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to craft a compelling campaign story that tells you what metrics you should be hitting. One way to develop a story is to set up conversion tracking pixels. To get a better sense of where you [...]

Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test, but aced it? This week, Centro Academy brought that feeling back to the students at our Centro Certified DSP training event. Luckily, all of them aced it! The programmatic era has challenged all of us [...]