Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.
You're setting up a programmatic campaign and going down your digital checklist before the campaign goes live. Have you targeted a specific audience? Check. Established the KPI? Check. Set the bid, uploaded the creatives, and chosen the inventory? Check, check, check. Now you're ready to sit back and watch the impressions flow in. Not quite. [...]
What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. Fake news goes beyond the tabloids you see in line at the grocery store or the funny articles you read in The Onion. It is defined as deliberately published hoaxes, propaganda, and misinformation, masquerading as [...]
Pretend you're running an ad campaign and you're trying to target 35-year-old mothers who enjoy board games and have an interest in luxury fashion. Where do you start and how do you find that exact audience? A women's magazine? Sure, but who reads those anymore? A fashion show's commercial? Maybe, but how often do those [...]
Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the web. Video ads are typically found pre-roll, mid-roll, and post-roll. In other words: before, during, or after the video content plays. This type of video ad space is referred to as instream. But there's another, [...]
In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to craft a compelling campaign story that tells you what metrics you should be hitting. One way to develop a story is to set up conversion tracking pixels. To get a better sense of where you [...]