LATEST FROM THE Programmatic CATEGORY

Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.

Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...]

Ask a Centro Expert: What’s Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...]

Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic tactics should be used. Pretend you're throwing a dinner party with a friend. Your friend asks you to be in charge of buying all the groceries for the party, but they don't tell you which [...]

Programmatic 101: Setting Goals and KPIs

Programmatic advertising can get tricky if you're not clear from the beginning what you're trying to achieve with campaigns. Evaluating campaign success and performance can only be tracked and measured accurately if you set specific goals and measure these goals against a specific KPI. When determining what KPI to measure against, you should be clear [...]

Ad Tech Analogies: Simple is the New Smart (The Rue La La Analogy)

Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private exchanges are not the same thing. Private marketplaces and private exchanges can frequently be confused – likely because they both have the word “private" in them – but they're two different concepts. We explored private [...]

Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. First things first: What's programmatic direct? It's a reserved (guaranteed) buy with fixed rates negotiated directly with the publisher and executed in programmatic environments using Deal IDs. It becomes a little bit easier to understand [...]

Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before we dive into this analogy, let's quickly overview what private marketplaces (PMPs) are. Private marketplaces are customized marketplaces where publishers make their inventory available to select buyers. Usually a negotiation takes place between the buyer [...]

Ask a Centro Expert: What’s Ad Fraud?

Ask a Centro Expert is a new blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reached out to some of our in-house experts to sort through the tough questions and turn them into bite-sized, palatable Q&As [...]

Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a DSP in real-time. Put yourself in these shoes (pun intended): You're looking to buy a pair of black dress shoes online and need to find the best value. You could go to every single online [...]

Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private marketplaces, and the open marketplace. For the purposes of this analogy, let's pretend I have tickets to a Rolling Stones concert and, it turns out, I'm not able to go and I need to figure [...]