Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.
Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...]
Programmatic advertising can get tricky if you're not clear from the beginning what you're trying to achieve with campaigns. Evaluating campaign success and performance can only be tracked and measured accurately if you set specific goals and measure these goals against a specific KPI. When determining what KPI to measure against, you should be clear [...]