LATEST FROM THE Programmatic CATEGORY

Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.

#3Ton30: Evaluating DSPs: Breaking Down the Basics

We've been putting together 3T webinars for over a year now, and one consistent piece of feedback our experts hear is that marketers are hungry for basic education and insight into a digital media space often dominated by complex and intimidating terminology and technology. Programmatic has become such a necessary building block to smart digital [...]

Private Marketplaces Go Mainstream

When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory and invite buyers, fearing eroding CPMs and low-quality creative. It seemed only premium publishers and brands would be willing to transact in these exclusive environments. But, as technology and the industry progressed, PMPs became commonplace [...]

Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics available for programmatic buyers to assess the health of their campaigns can be overwhelming and difficult to quickly analyze. Centro DSP has always offered real-time reporting to keep buyers up-to-date. But, in order to help [...]

AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their digital strategies and plans this year. If you thought 2017 was going to be a simple year in digital, think again. One major theme of the today’s presentations was the increasing desire to better track [...]

AdExchanger Industry Preview 2017: Day 1 Tweet-Cap

The first day of AdExchanger’s Industry Preview 2017 is in the books. After a day filled with presentations and panels, there’s plenty of new trends and opportunities to dissect, but there were a few sessions we attended today that we can’t wait to discuss. The fight against ad fraud has only just begun. And members [...]

#3Ton30: 7 Industry Predictions for 2017

Programmatic went primetime in 2016, and, according to projections, 2017 is set to be a tremendous year for marketers of every scale. In 2017, eMarketer estimates that programmatic digital display ad spending in the U.S. will surpass $27 billion, U.S. mobile programmatic will exceed $21 billion, and U.S. programmatic video will reach $7.6 billion. With [...]

How Centro Guards Against New Threats of Fraudulent Ad Inventory

This week, there was news coverage about Methbot, a scheme by hackers to create fraudulent inventory primarily for digital video. This is designed to fool ad-buying systems into serving video ads on fraudulent sites with bot traffic. When Centro reviewed the inventory available through our DSP’s supply partners, we found that we had essentially zero [...]

Centro DSP Spotlight: Creating Value with DSPs as an Agency

If you think a demand side platform is just a place to spend money, think again. There are many reasons why all the major agency holding companies established in-house centralized trading teams and trading desks. It’s because the DSPs they utilize offer control, audience insights, and performance – though profits arguably sits at the top [...]

Centro DSP Spotlight: A Look Back on 2016

To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That’s especially true for those of us in digital marketing where technology and trends evolve daily. Because things move so quickly, it’s easy to forget about all the progress we’ve made. At [...]

Don’t Dive Into Programmatic Without a Plan

"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement [...]