Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.
How do you determine the best demand side platform? That's not an easy question to answer, because it depends on who you ask, what problem they want to solve with a DSP, and how they evaluate success. Asking an analyst – who is basing their answer off a strict set of criteria, reports, and data [...]
User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]
As a media planner, several targeting tactics are available to you for every digital campaign you're working on. Every campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there's one tactic that will always add to the overall performance of your digital [...]
For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just the beginning, and if you adopt a “set it and forget it" approach, even the best strategies and tactics can translate to wasted money or missed opportunities. Staying on top of optimizations is crucial to [...]
We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...]
Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing placements of your campaigns. The feature streamlines inventory analysis and fine-tuning to generate better outcomes, allowing you to focus more on business objectives. We created this feature with media buyers in mind, to save valuable [...]
Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...]