LATEST FROM THE Programmatic CATEGORY

Stay on top of everything programmatic. Get thoughtful insights and analysis relating to the latest programmatic advertising trends and news. Read clear and detailed explanations of both basic and advanced concepts. And learn how to make programmatic advertising work for your media and marketing strategy. Both experts and newbies alike will walk away with a deeper understanding of this robust topic.

Key Insights from the G2 Crowd Grid for Demand Side Platforms

How do you determine the best demand side platform? That's not an easy question to answer, because it depends on who you ask, what problem they want to solve with a DSP, and how they evaluate success. Asking an analyst – who is basing their answer off a strict set of criteria, reports, and data [...]

G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]

Programmatic 101: Retargeting

As a media planner, several targeting tactics are available to you for every digital campaign you're working on. Every campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there's one tactic that will always add to the overall performance of your digital [...]

Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just the beginning, and if you adopt a “set it and forget it" approach, even the best strategies and tactics can translate to wasted money or missed opportunities. Staying on top of optimizations is crucial to [...]

Ibotta Mobile Innovation Summit Recap & Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...]

Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media buying is not exempt from explosive technology evolutions. You only have to go back to 1986, when ACT!, a contact and customer management company, introduced the first database marketing software to the business world. It [...]

Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing placements of your campaigns. The feature streamlines inventory analysis and fine-tuning to generate better outcomes, allowing you to focus more on business objectives. We created this feature with media buyers in mind, to save valuable [...]

The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ironic stat, considering the entire digital media industry was built on the promise of technology doing more, reaching more customers, and being more effective – but the tools and systems we're using are outdated, fragmented, [...]

Ask a Centro Expert: What’s Header Bidding?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...]

Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...]