Centro Promotes Tyler Kelly to President to Oversee Digital Media Sales and Service Teams

Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services Chicago – June 28, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s [...]

Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify." Read more in MediaPost.

Centro’s DSP Customers Embrace Shift To Private Marketplaces

"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers." Read more in AdExchanger.

Programmatic 101: Campaign Optimization

You're setting up a programmatic campaign and going down your digital checklist before the campaign goes live. Have you targeted a specific audience? Check. Established the KPI? Check. Set the bid, uploaded the creatives, and chosen the inventory? Check, check, check. Now you're ready to sit back and watch the impressions flow in. Not quite. [...]

DIAL: Digital Innovations Awesome List (June)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! 2017 Internet Trends Report Mary Meeker's annual [...]

Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That’s Good

"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read more in Advertising Age from Centro's Ian Trider about how ads.txt can fight ad fraud.

Centro Adds 1,000+ Private Marketplace Deals To Its DSP

"Centro, a digital advertising software provider, announced on Tuesday the launch of a curated private marketplace (PMP) directory containing over 1,000 deals from more than 150 publishers, including Condé Nast and The Wall Street Journal." Read more in MediaPost.