Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. First things first: What's programmatic direct? It's a reserved (guaranteed) buy with fixed rates negotiated directly with the publisher and executed in programmatic environments using Deal IDs. It becomes a little bit easier to understand [...]

Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will spend about $7.1 billion on celebrations, travel, and BBQs -- a firecracker of an opportunity for retailers. Download our infographic to read some Fourth of July fun facts and check out where Americans will be [...]

Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before we dive into this analogy, let's quickly overview what private marketplaces (PMPs) are. Private marketplaces are customized marketplaces where publishers make their inventory available to select buyers. Usually a negotiation takes place between the buyer [...]

Ask a Centro Expert: What’s Ad Fraud?

Ask a Centro Expert is a new blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reached out to some of our in-house experts to sort through the tough questions and turn them into bite-sized, palatable Q&As [...]

Centro Promotes Tyler Kelly to President to Oversee Digital Media Sales and Service Teams

Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services Chicago – June 28, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s [...]

Centro Aligns with IAB Tech Lab’s ads.txt Project Designed to Reduce Ad Fraud and Improve Ad Transparency

ads.txt Emerges from IAB Tech Lab OpenRTB Working Group as a Simple Mechanism for Publishers to Authenticate Businesses that are Allowed to Sell Their Digital Inventory New York – June 27, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed within the Interactive [...]

Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a DSP in real-time. Put yourself in these shoes (pun intended): You're looking to buy a pair of black dress shoes online and need to find the best value. You could go to every single online [...]

Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify." Read more in MediaPost.

Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago – June 14, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com). [...]

Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private marketplaces, and the open marketplace. For the purposes of this analogy, let's pretend I have tickets to a Rolling Stones concert and, it turns out, I'm not able to go and I need to figure [...]