Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. First things first: What's programmatic direct? It's a reserved (guaranteed) buy with fixed rates negotiated directly with the publisher and executed in programmatic environments using Deal IDs. It becomes a little bit easier to understand [...]
This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will spend about $7.1 billion on celebrations, travel, and BBQs -- a firecracker of an opportunity for retailers. Download our infographic to read some Fourth of July fun facts and check out where Americans will be [...]
Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services Chicago – June 28, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s [...]
Centro Aligns with IAB Tech Lab’s ads.txt Project Designed to Reduce Ad Fraud and Improve Ad Transparency
ads.txt Emerges from IAB Tech Lab OpenRTB Working Group as a Simple Mechanism for Publishers to Authenticate Businesses that are Allowed to Sell Their Digital Inventory New York – June 27, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed within the Interactive [...]
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify." Read more in MediaPost.
Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago – June 14, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com). [...]