Centro Expands Private Deal Availability with AppNexus Integration
Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics
Chicago, IL – Nov. 11, 2015 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a private deal integration with AppNexus (www.appnexus.com). Centro Brand Exchange, an ad marketplace of journalistic sites, is now available to conduct private deals with advertisers and agencies using AppNexus’ programmatic ad-buying platform.
Centro Brand Exchange is recognized for transparency, publisher quality, and campaign performance. Pixalate ranks it No. 4 on its Global Seller Trust Index, making it a strong rival to all major open exchanges. Measurement firm Trust Metrics rates 96% of Centro Brand Exchange publishers as “ideal” for marketers. AppNexus selected Centro Brand Exchange as its first ASI deals partner, given its exclusive access to curated inventory on journalistic information sites.
“AppNexus’ platform is designed to connect quality buyers and quality sellers,” said Michael Rubenstein, President of AppNexus. “Centro has strong relationships with premium local publishers across the United States and beyond, and our buyers are excited to connect with them directly via our programmatic deals marketplace.”
As part of the news, Centro added general manager Jesse Cozart to lead the Centro Brand Exchange. A 20-year ad tech veteran, Cozart has served leadership roles to drive programmatic revenue for companies such as Tapad, DataXu, Google and DoubleClick. His priority is growth and expanded relationships with ad-buying platforms such as AppNexus.
“Advertisers who access the Centro Brand Exchange receive an ideal mix of top-notch publishers, engaged audiences, and wide scale. Our criteria pushes the ad tech ecosystem to demand the highest quality from partners,” said Jesse Cozart, GM of Centro Brand Exchange. “We focused on AppNexus as a private deal demand partner because its customers can deliver the brands and campaigns that meet the superior standards we’ve set for our publishers.”
Centro operates a direct order automation platform for streamlining the entire lifecycle of direct media transactions between agencies and publishers. Stemming from its direct relationships with publishers, Centro created a private exchange with journalistic sites. More than 1,600 sites benefit from advertising demand sourced directly from Centro’s 2,500 marketing customers. Integrated with all major demand-side platforms and trading desks, the marketplace ensures brand-safe programmatic ad buys.
Programmatic advertising is expected to reach $14+ billion globally in 2015 largely because of new companies entering the market, from both demand- and buy-side. The accelerating growth of the space makes it difficult to vet the multitude of ad sellers in the space. Centro lifts this burden off ad buyers through deep evaluation of every publisher in its marketplace to ensure that it is compiled of brand-safe, engaging content environments.
Centro (www.centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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