Centro Hosts Annual Training and Certification Conference on Programmatic Advertising
Sponsored by Altitude Digital, Oracle’s AddThis and Tapclicks; Speakers from Cox Media Group, Lee Enterprises and The McClatchy Company; Centro Appoints Katie Risch to Lead User Education Efforts
Chicago – March 24, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced ‘Centro Certified: DSP 2016,’ its annual education and certification conference for digital ad-buying teams. The event will bring together digital media professionals to gain practical knowledge and skills in programmatic advertising technology. The conference is sponsored by Centro partners Altitude Digital, Oracle’s AddThis, and Tapclicks. Speakers include executives from Cox Media Group, Lee Enterprises, and The McClatchy Company. With more agencies and publishers adopting Centro’s ad technology platform, the company appointed Katie Risch to SVP of software client solutions to expand user education and experience programs. Katie previously led Centro’s publisher development team that partnered with more than 10,000 publishers to boost ad sales and monetization.
‘Centro Certified,’ hosted in Chicago, is a continuation of the company’s customer education and certification efforts. The conference offers a track for media buyers, planners and operations, and a track for executives and business leaders. Industry experts will instruct attendees on data & targeting, multi-device opportunities, conversion tracking & attribution, campaign optimization and more. Attendees will also receive 1:1 consulting sessions with Centro subject matter experts to address detailed and granular inquiries. For more information, visit: www2.centro.net/centro-certified.
“One of the fastest business changes media professionals have had to deal with is the growth of programmatic advertising and its opportunities for reach and revenue,” said Katie Risch, SVP, Centro. “Many organizations, both publishers and agencies, underestimate the time and effort needed to get up-to-speed with new digital advertising technology and build expert teams to operate it proficiently. Centro aims to accelerate this learning to ensure our customers’ success, whether they are a sophisticated veteran user or whether they are just starting to dip their toes in programmatic.”
Centro has been a leader in educating industry professionals on digital ad execution, services and sales. Its educational programs offer a multitude of learning opportunities for various aspects of digital media. These include:
- Upcoming spring roadshow forums in various regions of the U.S. for advertising personnel from agencies, brands and publishers — attendees learn about best practices in digital media. Last year’s summer roadshow reached 8 cities and 250 professionals
- Monthly live and on-demand webinars spotlighting and distilling important industry topics; on April 20, the Spotlight webinar will explore Ad Fraud; previous topics this year were Social, Video and Mobile
Marketing and media professionals with requests for specific topics for future Centro webinars and events can send a note to: firstname.lastname@example.org.
Centro (www.centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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