When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. The brand was looking to build a stronger social following among U.S. consumers that it could target with promotional content, and the key platform was Twitter.
Centro’s digital strategy gave this social campaign the zest it needed. Here’s what happened in just one month:
- Almost 8,500 new followers to the brand’s Twitter account — nearly 5x the CPG benchmark
- Improved the cost-per-follower by 45% — resulting in a CPF 3x more efficient than social benchmarks in the industry