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Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among thought leaders, and then arm them to position the brand as a premier solutions-based chemical and product company.
The company needed to find the right place for its ads, so that the desired audience would actually see their content. Yet without access to proper research, tools, and data, developing a solid strategy and verifying its effectiveness proved more difficult than expected.
That's when the company discovered Centro and reached out to fill the gaps in its digital content strategy.