image of orchestra conductor directing with his baton in concert
By Jen Bassik Sep 25 2014

#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry experts, and small brands who are just leveraging digital for the first time. We’re always excited when we have the opportunity to help a brand tune up their digital know-how to deliver business results today and educate their media decisions tomorrow.

Recently, a regional orchestra group struggled to profit from digital media investment. Their one-person media team wanted to invest in digital media, but lacked the tools, resources and expertise to properly navigate the environment. When they searched for a partner to help them achieve their business goals while learning the ropes of digital, they connected with Centro.

The Centro Ensemble

With over 13 years of experience coupled with the most cutting edge resources, Centro developed a digital plan to drive efficient business results for the orchestra group. Our dedicated support team tracked metrics and calculated ROI, all while educating the client along the way. At the end of a few short months, the once simplistic media strategy grew to an elegant campaign delivering display, social and audio media across a variety of digital platforms.

Finely Tuned Results

Centro did more than just introduce the orchestra group to digital, we also proved its power. Using our arsenal of internal and 3rd party research tools, we were able to refine the consumer audience, track their media habits and build a plan to precisely target them. We defined KPIs, which we carefully measured over the course of the campaign. At wrap-up, the client was able to attribute 16% of their online ticket sales to Centro’s placed media, which calculated into a 150% return on client investment.

Encore

The client was thrilled with their campaign results, and the new partnership they found in Centro. We still work with this orchestra group today, growing their business 200% year over year. Their one-person media team has new faith in the power of digital executed through Centro:

“Centro worked with us to not only begin measuring the right digital campaign KPIs, but they also continue to meet and exceed those KPIs with each campaign we execute with them. Our business has never seen media attribution like this.” – Marketing Manager

Directing Digital with Centro

At Centro, the way we plan media is different from the rest. With over 13 years and 100,000 campaigns to our name, we leverage modern technology and industry expertise to build campaigns around the channels and platforms that drive results for our client’s specific business needs. Data is paired with intuition for a comprehensive approach to the media buy. People and technology are at the heart of Centro, and the common notes in every #CentroInAction story.