DIAL: Digital Innovations Awesome List (February 2019)
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!
Digiday breaks down the brands that won the hearts of viewers through commercials (HBO and Skittles)—and those that didn’t. The vast majority of brands marked as ‘losers’ were qualified as such due to lack of diversity inclusion (Sprint, Expensify, and SimpliSafe). Also, the brand noted for featuring the most dislikeable ad of the night, which just happened to be their very first Super Bowl commercial (Mint Mobile). Maybe don’t spend millions of dollars placing an ad called ‘Chunky Style Milk’ next time?
Google is the first major company to be fined under Europe’s GDPR, after getting slapped with a $57 million fine for not properly disclosing to users how their data is collected across its services for ad targeting.
An annual roundup of digital and marketing trends and developments from Econsultancy’s founder, on what he believes will shape the industry and digital/marketing planning and thinking, in the year ahead across key disciplines.
Money will continue to grow in programmatic, so find out what you need to do before you move forward. Digiday puts together the best things to keep in mind while working with programmatic ads.
Roku’s revenue keeps growing as it continues to sell connected TV hardware. However, the new majority of Roku’s revenue is through the advertising over their set-top-box devices. Their ad revenue alone is expected to hit $433 million in 2019 and make a speedy climb to $632 million by 2020.
In recent years, buyers have been putting more of their budget towards private marketplaces in hopes to avoid fraud, hidden fees, and low-quality ads often associated with the open marketplace. However, now with third-party initiatives such as Ads.txt, FBI arrests of ad fraud masterminds and Google’s invalid traffic refunds, some parts of the market are beginning to shift with more buyers going back to the open marketplace.
CMOs are building more experience-focused marketing tools that are powered by emerging technology with a goal to transform marketing from a customer acquisition-focused activity to one that enables a superb human experience, grounded in data.