Digital Innovations Awesome List: January 2017

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!

Business Insider: The Future of Digital
This presentation, from Business Insider’s IGNITION conference, focused on digital growth in terms of consumption and revenue, and its continued disruption of TV, with a big emphasis on social video. Great stats, and, no, TV is not going to die anytime soon.

Social Video Viewing Enhances Purchasing
With nearly 50 minutes of daily social video viewing, it’s not surprising that almost half of viewers have made a purchase after watching a branded video on social media. Expect some increased scrutiny and interest in properly attributing exposure and subsequent purchasing.

Facebook Mounts Effort to Limit Tide of Fake News
With continued concerns over the spread of fake news, Facebook announced they have set up a review system and have begun proactively blocking certain publishers from the platform. Will this battle on fake news sites eventually affect the inventory available for the cheap ads that splatter fake news sites?

Native Ad Renewals at 33% in 2016
As users become banner-blind and increasingly annoyed at pre-roll ads, native advertising initiatives have looked to bridge the gap between content and sponsored content, and are seeing continued adoption and interest.

One Quarter of News Revenue Will Come From Native Next Year
In the coming years, native and in-feed placements will continue to draw the spotlight away from traditional display, with 89% of news publishers prioritizing these types of ads in the future. Unfortunately, less than 50% of newspaper publishers are currently offering some form of native advertising.

A Briefing with Amazon, Ad Tech’s Dark Horse
Last year, Amazon ramped up its DSP (Amazon Ad Platform), and began to more actively sell it to marketers. Check out how the company’s view of itself has evolved: as a standalone business that supports the larger Amazon ecosystem and where it’s making bets.

Is Invalid Traffic Really A Problem In OTT?
As reports of fraudulent display and online video impressions increase, newer digital channels like OTT, which can garner TV-like CPMs, may start to attract swindlers. For now, experts disagree to the extent of the fraud (if at all), and how much is even possible due to technical integrations.

More than Half of Americans Are Not Aware Of Virtual Reality
But, nearly half of people who try virtual reality actually plan to buy a headset, though only 3.4 million U.S. households own a VR headset. Millennials are 2x more interested in purchasing a VR headset by the end of this year than their older counterparts.