Matt Sauls
By Anthony Loredo Jun 1 2015

GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

“Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple hyperlocal strategies often have no extra fee and can be surprisingly cost-effective due to precise targeting. With some creativity and honing of geo-spatial thoughtfulness, hyperlocal targeting will become second nature for media planning.”

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