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By Anthony Loredo Apr 21 2015

Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal data as a primary way to target customers.”

Centro’s Ratko Vidakovic explains how hyperlocal data is being used for programmatic mobile advertising. Read the entire piece in MediaPost.

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