old Centro logo - powering modern media
By Scott Neslund Sep 19 2013 Blog

Introducing Centro’s Industry Solutions for Digital Advertising

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

In research done by Nielsen, digital advertising has been outgrowing traditional forms of advertising like television, radio, magazines and newspaper. In fact, it is projected to take up a quarter of the advertising share by 2015. Correspondingly, digital media is growing more complex as audiences fragment to more and more sites viewed over multiple mediums.

In an effort to capitalize on this trend, we will utilize our deep expertise running digital campaigns in a wide variety of marketing segments. Later this year, Centro will address other key markets such as the consumer products, electronics, financial services, food and beverage, lottery and casinos, pharmaceutical and travel & tourism industries.

Since our inception in 2001, Centro has been used for more than 22,000 digital campaigns. Below are a few examples of our industry experience:

  • Insurance – 700+ digital campaigns for 100 major insurance advertisers
  • Retail – 430 major retail brands running 1,800 local and national campaigns
  • Automotive – worked with all major OEMs encompassing 4,400+ campaigns executed for brands across national, regional and local audiences

For more information on these industry solutions, please follow the link here: http://medialogistics.centro.net/industry-solutions.