Managing the Cross-Channel Experience: The Pillars of Performance
Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association of National Advertisers (ANA). As you may have heard if you tuned in, 2015 is shaping up to be a bigger year for digital advertising than even the most generous predictions called for. In addition, the mobile movement is in full swing and consumers are spending more time on more devices and screens now than they ever have before. This exciting growth calls for greater planning around the way in which messages and programs are being consumed across all points of interaction, from print to in-store, on-line and beyond. Today, the path to purchase for consumers is far from linear and presents tremendous new opportunities for marketers. This shift to cross-channel consumption, however, also presents a whole new set of challenges.
To address these challenges and create efficiency, impact, and ROI — marketers must develop a cross-channel strategy that goes beyond just tactics and includes a concrete performance plan. To learn how to execute this approach, download the recording and the presentation deck now!
Get the recording and deck here!