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Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers.
Read more on the NAA Blog.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
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Get exclusive, data-based insight on US voter sentiment heading into the 2024 election season in this infographic from Basis and GWI.