Online Local Market Share to Hit 22%
At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016. As quoted in the article below, “There will be no division between national and local as we talk about it today. Everything is local because the world looks a lot different when you start looking at data.” The panelists centered their discussion on the future of legacy local media companies which are predicted to exist, yet in another form. What are your predictions for 2016?