Preparing for Digital Media Buying Convergence
An independent study conducted by Forrester Consulting on behalf of Centro showed that 75% of agencies are headed towards digital media buying convergence. Read our press release here. According to agencies, data silos, lack of skills and resources, and difficulty managing operational shifts were the top challenges on the path to media buying convergence. To combat these challenges, the top tech priorities that agencies are focused on are tools for holistic buying, solutions for a unified view of data across silos, channels and buying approaches, and workflow tools to support collaboration.
To catch the highlights of this report, check out the infographic below, or download it — Forrester digital media buying infographic Aug 2018.