Publishers’ New Lifeblood in the Age of Programmatic Ad Buying
There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood (our owned and operated inventory). As a result, some people are compromising user experience by piling on more ads and artificially inflating traffic numbers — hoping to boost their financial performances.