Snapchat’s Thrown Digital Advertising Against the Wall: Will it Stick?
“By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both.”
Read more from Aubry Parks-Fried on Adweek’s Social Times.