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By Anthony Loredo Sep 23 2016 Blog

Taking Programmatic In-House? What to Consider First

“By 2019, almost three-quarters of digital advertising will be programmatic, according to eMarketer. If you bring it in-house, you may experience stumbling blocks, but it can be one of the most effective ways to engage constantly connected consumers across digital channels.”

Read more from Centro’s Dan Raffe in MediaPost.