The Digital Innovations Awesome List (DIAL) – #CES2015 Recap
Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness of CES?
You better believe it! Last week, over 160,000 people descended upon Las Vegas to catch glimpses of Doc and Marty McFly’s influence on the amazing innovations at the Consumer Electronics Show. While there are no hoverboards yet, self-driving cars and 3D printers took center stage. And though we may not be traveling back to 1985 anytime soon, present and future technological prospects are burning bright!
So in the time it takes you to get up to 88 miles per hour, check out this awesome list of CES articles, blogs, and op-eds that you may have missed but should definitely read to stay up-to-date on all of the latest digital trends.
The Consumer Electronics Show puts tens of thousands of new products in the limelight. With such an enormous amount, it can be tough to find those relevant to you. Fast Company compiled its list of nine that you should definitely keep on your radar.
Aki Spicer, director of digital strategy at TBWA\Chiat\Day, provides his three agency takeaways from CES. We don’t want to spoil it for you, so be sure to check it out to get some good insight!
A large volume of newly released tech products focused on mobile, cars (sorry folks, no flux capacitors here), in-home technology (again, sorry about the delay on those food rehydrators) and wearables. As more devices become readily available, advertisers will turn to multiscreen and multichannel targeting opportunities to reach consumers across several devices.
Another look at key trends for advertisers that came out of CES. With the Internet of Things on the horizon, the seamless connectivity of devices – watches, TVs, cars – was a heavy topic of discussion. Throw in a little virtual reality and things start to look even more appealing!
We have to think beyond the smartwatches and gadgets and take a deeper look at how behaviors of consumers are changing. From this, it is essential to establish new best practices towards the opportunities that arise with these emerging technologies. The question then becomes, what should all of this mean for advertisers in the long term?
Much of the innovation at the 2015 CES straddled the boundary between fitness and health care. Activity trackers, heart rate monitors and the like took some of the spotlight at the show. With big strides made, fitness and healthcare technology was a dark horse category!
The general idea of a mobile wallet, at least in the minds of many coming out of the mobile world, is that anything in the traditional wallet would be transferred to the phone, so you could leave your actual wallet at home. But several of the approaches at CES surely conflict one another. Check this article out to learn more.
According to CES, beacons are fading in 2015. It’s clear: interest from advertisers has notably slowed. Just kidding. This year, CES took the popularity of beacons to the next level by featuring not one but two beacon programs for show visitors to interact with. To add to the intrigue, one of the programs was hidden and required visitors to do a little digging.
The words “you snooze you lose” come to mind given the state of the exhibit floor at CES this year. Who will top the smartwatch category has yet to be seen. While Apple fans await the debut of the much-hyped Apple wearable, the Apple Watch, other manufacturers are offering substitute products for nearly a quarter of the price. Tech enthusiasts are largely balking at the potential for impact on the Apple Watch but the precision of these clones are noteworthy. Time will tell what kind of impact this has on Apple’s roll out.
This year’s CES brought a number of new product and service integrations for the digital iHeartRadio platform, formerly known as Clear Channel Radio. These include partnerships with a number (nearly 1.21 gigawatts) of high-profile technology partners. Check out the article for more.
If CES 2015 has a theme particularly relevant to marketers, it’s the way the Internet of Things (IoT) phenomena opens up new data channels. What’s even more significant is the way these devices and appliances might one day connect not just with each other, but with affiliate brands and their agencies.
CES highlights innovations in almost every facet of consumer electronics. From robotics and drones to wearable, “quantified self” technologies, no industry is left untouched. The show also shines a bright light on new advancements with television. Read on to learn more.
We couldn’t forget about a slew of great OTT advancements as well:
Please, enjoy! And remember those boards won’t work on water, unless you’ve got power!