Basis Aims to Increase Transparency and Improve ROI
There has been growing concern in recent years about how ad networks function in the overall programmatic landscape. A lack of transparency in how media dollars are being spent, coupled with where brand's ads will run on (or off) the network have soured many buyers. At Centro, we have increased restrictions for those networks hoping to do business through our platform, Basis. In short, we have increased transparency, blocked duplicate impressions, increased the amount of dollars going towards ad spend, and improved visibility into the best-performing ad selling intermediaries.
- Private Marketplaces and Vendors
- Rated on G2
- in digital media activated in the last three years