Centro

The Art of the Subscription Box

Noor Naseer — Thu, 28 May 2020 00:34:58 +0000

Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he’s learned in his pursuit of offering the best customer care in the subscription services space.

Dustin also shares how he cuts through a cluttered marketplace to offer the greatest products and service to his existing digital customers, while gaining the attention of prospective clients.

Think Clearly Under Pressure

Noor Naseer — Tue, 28 Apr 2020 19:54:58 +0000

This episode features speaker, author, and coach Lola Wright, who supports teams from an array of industries through transition and conflict.

Listen in, as she discusses how advertising professionals—or anyone—can work better in these adverse and unusual times, both personally and professionally.

Generating Ideas Worth Sharing

Noor Naseer — Sun, 29 Mar 2020 23:04:36 +0000

One of those methods is to generate game-changing ideas and share them in impactful ways with the advertising community. Publicis Groupe’s Tom Goodwin is a noted expert on this arena. Tom’s prolific idea sharing has led him to be published over 600 times, lead keynote speeches across the globe, amass a social media following of over 700,000, and become the head of insights for one of the world’s largest advertising agencies.

Listen in to hear Tom speak to how his passion for sharing ideas has opened up new paths of success and opportunity in his career.

Leading Fearlessly

Noor Naseer — Thu, 20 Feb 2020 03:08:09 +0000

Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes throughout his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own businesses. Listen in as he shares the story of how he got to where he is today by betting on himself.

How to Be the Best Ad Buyer

Noor Naseer — Tue, 21 Jan 2020 23:27:11 +0000

Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. He and the OMD team just secured the title of Top Global Media Agency according to a COMvergence 2019 report—so it’s clear that they’ve got some tried and true tricks up their sleeves!

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

Make Media Buying Better

Noor Naseer — Mon, 16 Dec 2019 22:31:20 +0000

Centro’s President, Tyler Kelly, has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.

Selling the American Dream

Noor Naseer — Wed, 20 Nov 2019 17:23:42 +0000

As VP of Marketing & Media Strategies at RE/MAX, James Schwartz oversees digital marketing, media, and creative services for over 6,800 offices and 100,000+ agents. He is tasked with attracting and retaining realtors by providing innovative marketing tools that work – to close deals and help clients buy and sell properties in more than 100 countries.

In this episode, James shares the primary challenges of operating within a crowded and competitive marketplace and how RE/MAX utilizes digital strategies to make it easy for realtors to get in front of prospective buyers and sellers.

Growth Hack Your Ad Career

Noor Naseer — Wed, 23 Oct 2019 15:59:28 +0000

In this month’s episode, we found someone who beat the system (legally, of course) and worked his way up to the executive-level in just six years!

As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top.

Waves of Change for Location Data

Noor Naseer — Fri, 20 Sep 2019 14:45:54 +0000

Regulators expect certain standards to be met, requiring advertisers to uphold the latest policies on privacy and transparency.

Listen in, as we chat with Lawrence Chan, EVP of Data Ecosystems at mobile intelligence company, Cuebiq, who sheds light on how advertisers can use location data in impactful ways while still observing new standards of privacy compliance.

How to Make Ads, an Experience

Noor Naseer — Wed, 21 Aug 2019 14:44:26 +0000

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.