A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, behaviors or more. These segments are used to target individuals when delivering online advertising campaigns.
- Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
- Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data
- Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)
- Centro’s DSP Customers Embrace Shift To Private Marketplaces