Cookie

  • 2014-10-21T14:09:29+00:00
  • October 21st, 2014

(also HTTP cookie, web cookie or browser cookie) A string of text sent from a web server to a user’s browser that the browser is expected to send back to the web server in subsequent interactions. In online advertising, cookies generally store a unique identifier, and may contain information like what ads were recently seen (for frequency capping), when the cookie was created (to discover short duration identities) and other simple attributes. (Internet Advertising Bureau, 2013)