Real-Time Bidding

  • 2014-10-21T14:20:28+00:00
  • October 21st, 2014

(RTB) An automated process that enables advertisers and agencies to buy and sell digital media assets (display, video, mobile, social, etc.) via auction in real-time, at the impression level. This is made possible through an RTB pipe (and API) that provides a server side connection into an inventory source that pushes impressions, in real-time, to eligible buyers. (Interactive Advertising Bureau of Canada)