Viewability

  • 2014-10-21T14:23:16+00:00
  • October 21st, 2014

(also Viewable Impressions) The Media Ratings Council’s standard states that a viewable impression measurement of ads in mobile web browser environments should follow the existing guidance for viewability in desktop: 50% of pixels in the viewable space of the browser for a minimum of one second (display) or two seconds (video) for a viewable desktop display impression is a minimum of 50% of pixels (of the digital ad) in view (within the browser) for a minimum of one second (MRC, 2015)