Jun 2021 Guide

Beyond Third-party Cookies: Your Guide to Overcoming the Identity Crises

As the focus on user data collection and sharing persists among regulatory bodies, browser developers, and operating system owners—the depreciation of third-party cookies and other matters related to privacy are inevitable and will continue. Most of the conversations within ad tech are focusing solely on the impact of the cookie-based audience targeting for demand-side platforms (DSPs). Download our guide to explore Centro’s perspective on the loss of third-party cookies and more.

What you’ll learn: 

  • Centro’s perspective on the identity crisis.
  • How we got here—technology developers, regulatory bodies, and the impact of the third-party cookie.
  • Innovative solutions for the ad tech industry.
Guide Image
  • Download the Guide