For anyone looking to gain a fundamental understanding of data in digital advertising.
Learning the essentials is a key to gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Centro Certified’!
In order to understand data, we need to figure take a look at the different types and what they mean. From there, we’ll take a dive into the most common advertising identifiers and how advertisers use this data.
The world of data is quickly changing between privacy regulations and browser changes. These changes will have significant changes to the industry as a whole. Learn what the implications are, how we got here, and how you can prepare.
While the functionality of third-party cookies will slowly dissipate, it’s still something that advertisers can use today. There are many different ways to use third-party data in tactics, learn them here.
First-Party data is the king of data, the most reliable type of data and will continue to grow as third-party cookies go away. Learn how different types of first-party data are gathered and how to use them.
Time to learn how all of this comes together! Learn how to activate on data that is collected.