For anyone looking to gain a fundamental understanding of direct buying.
Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs 'Centro Certified'!
In order to understand the scope of direct buying, we need to take a step back and define it and highlight what some of the biggest benefits are. From there, we’ll take a dive into the pros and cons of direct buying.
While setting up a direct buy seems easy, there are key strategic steps an advertisers can follow to set them up for success. In this session, we’ll go through the main four steps.
Walk through a real-life example of how to reach your target audience using programmatic and direct buys. You’ll learn the main areas of focus and understand the process of reaching an advertiser’s audience.
Learn what is next in the exciting world of direct buying.