For the digital newcomer or anyone looking to gain a fundamental understanding of paid search advertising.
Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs 'Centro Certified'!
Much like a paid media campaign, paid search comes with best practices and components too. In this session, learn about the key aspects of SEM campaigns and account architecture.
Once a paid search campaign has launched, it’s just as essential to know how to improve it. Run through analysis and ongoing data collection in this lesson.
Are your paid search campaigns not delivering results? In this lesson, learn about the key reasons why ads may not be serving.
Campaign set-up is important, but developing a strategy is another skillset. Leave this lesson understanding paid search frameworks, such as campaign groups, keywords, ad copy, and advanced tactics.
Understand smart bidding strategies, smart shopping campaigns, discovery campaigns, and local campaigns.
When it comes to key terms in paid search, it’s similar to learning a new language! We break down key terms and decipher what you need to know, to advance your knowledge in this space.