For anyone looking to gain a fundamental understanding of programmatic advertising.
Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Centro Certified’!
In order to understand programmatic, we’ll take a look at the definition, how it was born, and what the industry landscape looked like before and after programmatic advertising.
It’s hard to talk about programmatic without talking about real-time bidding. Learn about first- and second-price auction models and how they work.
From SSPs, exchanges, real-time bidding, and DMPs, it’s difficult to know how all these different technologies work with each other. As ad buyers and technologies shifted, so did the way ads were bought and sold. Learn how all of these concepts tie together.
Discover how targeting works in programmatic, discuss best practices, and learn how to apply them to your campaigns.
There are many different ways to access inventory in programmatic. Learn what types of inventory are available and discuss best practices for application.
More technology brings new ways to track programmatic campaigns. Learn the basics of how to track campaigns and prove performance.
There are many key performance indicators (KPIs) to work with based on goals and objectives. Learn which strategies work best for KPIs and why.
Time to get your hands dirty! Take a look at a DSP and run through an in-platform simulation to apply what you’ve learned.
Digital advertising continues to evolve at a rapid pace. See what’s next for the programmatic world.