For the digital newcomer or anyone looking to gain a fundamental understanding of paid social media advertising.
Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs 'Centro Certified'!
Social has evolved over the years. As new companies have emerged and technologies shifted, so have the interactions on social media.
The evolution of technology has allowed new platforms to emerge and transform frequently—because of this, the new social media consumer looks different today, than it did even two years ago. Dig into the details here.
Learn about what paid social is, the key trends, what the Social Trifecta is (Paid, Owned, Earned), and about the different platforms.
Facebook, Instagram, LinkedIn, and Pinterest are all main players in the paid social media landscape. Learn their strengths and when to add them into a plan.
Being familiar with the main platforms is helpful, but integrating them into a media strategy is a whole other story! Learn how to build a strategic paid social media advertising plan effectively.
Now that you’ve learned the ins and outs of social, develop skills on how to thoughtfully execute a paid social media advertising plan.
Once a social media plan has launched, it’s important to know how to improve and optimize a campaign on-the-fly. In this session, learn the basics of optimizing paid social media.
Practice adding a paid social media advertising plan in Basis through an in-platform simulation.