"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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"Now, the ad industry won’t collapse, but it is facing an existential crisis in our new reality. Growth is flattening and we’re already seeing the layoffs begin across agencies. Emerging trends like in-housing further compound the threat to an agency’s prosperity. What’s more, even before we began sheltering in place, the growing complexity of digital ad operations had begun to reveal the cracks in weak and outdated modes of operation, unable to buttress agencies through a downturn."
Read more from Centro's CMO Katie Risch in Advertising Week.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...