"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
“We are seeing social as a growth opportunity,” said April Weeks, executive vice president of media services and operations at marketing agency Centro. “Some clients are leaning into social, particularly from a branding standpoint. But if they're promoting specific products within their portfolio, particularly for consumer-focused offerings, social can play a meaningful role in customer acquisition.”
Centro’s April Weeks was among a panel of experts eMarketer interviewed for this analysis.
Subscribers can access the full report at eMarketer.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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